Case Study:
NEW WESBITE | WEB DESIGN & DEVELOPMENT | USER EXPERIENCE
How we broadened horizons for international students and potential employers. Overcoming challenges with smart user experience and web design.
Our story
A HIGH PROFILE PROJECT
At Karasu Designs, we love projects that help improve the strength and livelihoods of our community. So, when we were approached to create a sister website for the International Education Association of Australia to educate the importance of the international community in Australia, we gladly accepted the opportunity. They needed a new website to help Australians understand the value international students bring to our great country. We believe in multiculturalism and diversity is one of Australia’s greatest strengths. If our website expertise can help that cause, we are definitely onboard.
Our challenge
MAKE A CHORE ENGAGING FOR ALL USERS
While IEAA had a great idea in their mind, they only had a static PDF as a reference for us to work with. The website presented a unique challenge because we needed to make a website that was clear and informative for visitors coming in from around the world. We also needed to fit a lot of technical information on the site in an engaging way that wouldn’t scare off visitors. The organisation also only had a few limited, low-resolution image assets available for us to work with.
Our approach
HOW WE OVERCAME THE CHALLENGES
We broke down the lengthy text sections into smaller bite-sized chunks using colour blocking techniques. This helped open up the page while also improving the website’s flow and legibility. We paired the smaller text blocks with animated graphic icons, imagery, texts, and graphs to add more visual excitement and help highlight specific points of interest.
Services used
BROADENING HORIZONS
The Result
WHAT WE ACHIEVED FOR IEAA
Successful launch
We were able to help them clearly articulate their message with a professional and engaging website build.
112% increased traffic
Our new website, alongside other marketing campaigns, helped IEAA achieve a massive surge in new traffic.
Community impact
With more Australians visiting the site, we were able to positively influence the way the community perceives our valuable international student community.
112%
Increased traffic
54%
Increased leads
127%
Average time on site
IEAA’s Testimonial
SOME LOVELY FEEDBACK
Thank you Kelvin, great job on the website. Web design looks amazing. Combined with our other strategies, we got 112% increased visitors after launch.
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