User Experience
Agency in Sydney
THE 'ARCHITECT' & 'MIND READER' THAT OPTIMISES USER JOURNEYS
Karasu Designs is a ‘done for you’ user experience agency in Sydney.
We fix & craft seamless user experiences that influence how your audience feel & behave.
It's free =)
Rethink the design, Redesign the thinking
MAKE DECISIONS EASIER & FASTER FOR YOUR USERS
Don’t you hate it when a website or software is slow to load, hard to use and navigate? Has broken functionality with bugs, feels and looks unsafe to proceed with outdated content that is hard to consume? Feels untrustworthy and frustrating, right? Does your website have any of these symptoms? Don’t worry, our user experience agency can help. A great customer centric user experience increases conversions up to 400%.
Re-organise content for optimal flow
WHAT IS USER EXPERIENCE & HOW DO WE DO IT?
User experience (UX) is the emotion and practical journey your customers take on your website. If they can’t find what they are looking for, your users will leave frustrated. We’ll make sure your website or software is fast to load, easy to use and navigate, fully functional, bug free, looks and feels secure with content that is easy to consume. Our user experience optimisation will make your content flow so seamlessly that they come back and/or refer to their friends and family.
User experience optimisation sorted, what’s next?
WEBSITE COPYWRITING
Next is ATTRACT: Website Copywriting. Get professionally written copy that tells your business’ story & answers your customer’s questions. Engage your audience with compelling copy.
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Cheat Sheet #1
HOW TO TURN YOUR WEBSITE INTO A MARKETING MACHINE
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User Experience FAQs
1. What do you mean by customer-centric design?
We believe in building your website around the customer’s experience. It is not enough to just present your business’ information. You need to design the site imagining how your customers will use and interact with your website. When you build with the user experience at the forefront of your designs, you increase satisfaction and conversions.
2. How do I know what my users need from their experience?
Different users and websites have varied needs. You need to work with a professional who understands that minor details make significant differences for your users. Some designers might want to craft the most modern website they can, but it’s not well designed if it doesn’t fit your audience.
3. How do I know what action I should design my website around?
That’s what we’re here to help you with. You might want customers to buy immediately, sign up for an email newsletter, or call you. We’ll help you structure your content flow to gently push your audience to the actions you want them to take.
4. Is user experience just some fad marketing buzzword that will go away?
No. These days, customers have no shortage of options available to them. If something feels off, they can simply scroll down to the next result and try the competition. If anything, User Experience will only get more critical in the future.
5. I already have some loyal customers, won’t changing my website upset them?
Some people are reluctant to change. But, when you build your website with User Experience in mind, you will typically improve their experience on your website. So, while the initial look may shock them, they should feel comfortable in just a few moments.
6. How is UX different from UI?
User Interface (UI) is a component of User Experience. The interface is all the parts of the website your customers interact with. Optimising is an essential element of the User Experience, but UX balances other ingredients on top of the UI.
7. What’s the difference between a graphic designer and a UX designer?
A traditional graphic designer will build the website based on what looks best to them or fits the client’s brief. A UX designer designs what will work best for the user. Ideally, you have a modern graphic designer with UX knowledge, so you get the best of both worlds.