BRANDING | USER EXPERIENCE OPTIMISER | COPYWRITING | WEB DESIGN & DEVELOPMENT
A case study on how we gave back to the community by building a fresh website that
educates the community about composting.
SUPPORTING COMMUNITY INITIATIVES
At Karasu Designs, we care about our community and the environment. We are always on the lookout for ways to give back to the community. So when we heard about a new not-for-profit composting initiative in Sydney, we offered our services pro bono.
TRYING TO FIND BEAUTY IN WASTE
While composting is currently rising in popularity, that doesn’t mean people are lining up to look at composting websites. That’s because websites that are nothing but close up shots of dirt and compost aren’t the most visually pleasing. We had to solve how to present a non-photogenic concept like composting in a way that would appeal to the audience.
HOW WE OVERCAME THE CHALLENGES
We wanted to make the concept of composting more fun and potentially something families can get their kids involved in. So we designed the site using a brighter colour palette with bold orange and green accents to give a modern feel. We incorporated shorter text segments to make the concepts easier to digest. We included short step-by-step tutorials with both video and text options to allow users to digest the information in their preferred way.
BPAY'S FIRST WEBSITE REVAMP IN 6 YEARS
WHAT WE ACHIEVED FOR COMPOST LEGENDS
Changing the community’s perceptions
The site helped raise awareness and change perceptions about composting.
The site resulted in the audience finding and adding more compost bins to local businesses.
Educated locals on how to compost and where to buy composting bins within our community.
Average time on site
Compost Legend’s Testimonial
SOME LOVELY FEEDBACK
Kelvin and his team were very kind to volunteer for our website. They were passionate and really took their time to understand our needs and the needs of our audience. It made the user experience super simple and direct. The web design and development process was very easy to follow. It was amazing to see it come to live from boxes. Super proud of this website. Thank you Kelvin and co!