Simplify to amplify:
WEBSITE RESCUE & REVAMP | UX OPTIMISER | WEB DESIGN
The case study of how Kelvin helped BPAY simplify and overhauled their website to optimise the customer experience for both consumer and business users whilst he was at BMF advertising agency.
A HIGH PROFILE PROJECT
Kelvin was working at award winning BMF advertising agency. He was tasked to optimise the user experience journey and web design for the BPAY website revamp project. Kelvin worked alongside his fellow BMF colleagues and sister company Orchard who developed the site to bring this project into fruition. His work has helped contribute to the success of the project.
MAKE A CHORE ENGAGING FOR ALL USERS
The core heart of this website is usability. Paying bills is something every Australian needs to do, but every person has different approaches to their bills. So, Kelvin would need to develop a highly usable site that worked for all kinds of users. Plus, for many, paying bills is a chore. How to make paying one’s bills an engaging experience? Any frustrations the user felt when trying out the new site would see them defaulting back to their previous method for paying bills. So the site experience had to be flawless.
The size, scope, and reach of the project required the site to be built considering accessibility for all users, including those with disabilities. This meant using high colour contrast and varied font sizes, which also limited the colour schemes he could use. So, Kelvin would need to help update and optimise the existing brand guidelines for web use with other teams at BMF.
HOW HE OVERCAME THE CHALLENGES
Kelvin worked hard with the client and other BMF team members to find a colour scheme that represented the brand, within brand guidelines, that was also fully AAA compliant. Kelvin also helped the client update their brand guidelines for optimal mobile and web experience. Every element of the website was laid out on the page to promote ease of use for the audience. He also introduced interactive tabbed systems to combine content heavy pages into a simpler layout. This was to promote fun into boring mundane billing tasks whilst getting straight to the point. What the users wanted were much easier to find.
WHAT WAS ACHIEVED
Improved User Experience
He restructured the pages and content for a massively simplified website that is now much more intuitive for both consumers and businesses to use and navigate.
Kentico’s Site of the Year 2020
His work on the website helped contribute to BPAY receiving the Kentico Site of the Year award in the Banking & Finance category.
Improved Traffic & Leads
His work helped contribute to the results achieved shown below.
Average time on site
SOME LOVELY FEEDBACK
Thank you Kelvin for all your meticulous work on the user experience design for the BPAY and BPAY Group website projects. Your eye for detail is second to none. Glad you are not afraid to speak your mind or have difficult conversations especially if it is to improve the web design and user experience. Couldn’t have done it without you!