Building the future:
NEW WEBSITE | WEB DESIGN & DEVELOPMENT | UX OPTIMISER | VISIBILITY CLIMBER
A case study of how we built Laura a successful website project to further her sustainable living mission.
Turning impossible to I’m possible.
A WEBSITE FOCUSED ON COMMUNITY CHANGE
A former client, Susan, referred us to her friend Laura. We had previously worked with Susan on the Once & Well website revamp project.
In our first meetings, we were excited to hear about Laura’s environmental mission and vision: a website to show that it’s possible to build off-the-grid, sustainable structures in Sydney’s inner city. At Karasu, we’re massive supporters of any project that wants to promote or give back to our local communities and help the environment. We were super excited to take on this project. It was also great to get a chance to work with Susan again.
A WEBSITE UNDERGOING CONSTANT UPDATES & CHANGES
Laura wanted her new website to document the journey of her sustainable house build from start to finish. She wanted to share what to do, what to avoid, and every step of her process. This meant designing a website that would be easy to update while also not overwhelming the visitors with all the information.
So we had to work with Laura to make sure all the information was easy to read and flowed naturally while still being visually pleasing and engaging. We spent the early stages getting the user experience design right, ensuring visitors could get the content they needed when they needed it most. We spent a lot of time with Laura building wireframes and mapping out the user journey to help her save time and money before moving into any design or coding (or developing).
Also, Laura hadn’t built her house yet, and we didn’t have many 3D renders to use. So we had to find a creative solution that balanced missing content with content that will come in the future.
HOW WE OVERCAME THE CHALLENGES
Before we started Laura’s branding and website, we decided against going the obvious routes. We intentionally didn’t use the typical greens and leafy environmental cliches usually found in her industry. We decided, with Laura, to instead use branding that gave a more luxurious, prestigious, and upmarket feel. Instead of earth tones, we went with gold, dark greys, and white.
After some creative thinking on how to tackle the sheer amount of text and graphs Laura needed to convey, we decided to use a magazine, editorial-style layout. This not only helped the readability of the content, but it also matched Laura’s brand identity.
For the images, we photographed what was available around the house and of the interior design elements. We also supplemented some areas that were lacking pictures with relevant stock imagery. This helped keep an overall sense of balance and structure while maintaining her upmarket feel.
LAURA'S FIRST WEBSITE
WHAT WE ACHIEVED FOR LAURA
This was Laura’s first website, and she was super excited to see it come to life. We carefully walked her through the initial discovery stage and then helped her strategise her solution. We took time to wireframe and design the site she wanted, culminating in a fully live website. She enjoyed being involved from start to finish.
Peace of mind
Laura’s focus has now turned to completing her dream off-the-grid house build. So we have taken over monitoring and maintenance duties to make sure her website is in optimal form, up-to-date, secure and always online for her customers. We manage her ongoing needs, so she’s free to focus on what’s most important to her.
Ready for the next steps
Laura loved the new site and is now ready to bring more organic search traffic to her website as we’re working on SEO. We are currently working with her to build out blog posts to help her capture more search traffic and build a loyal following.
month on month traffic growth
SOME LOVELY FEEDBACK
Kelvin is a star!
Kelvin’s team built the theimpossiblehouse.com website for me and definitely exceeded my expectations.
I really can’t fault Kelvin’s work. He is knowledgeable, super-fast, artistic, technically savvy, and passionate about his work.
I’ve had many people comment on the quality of the website. Particularly concerning the very tricky task of balancing text heavy pages and technical content with a visually pleasing layout.
And on top of that, Kelvin is a pleasure to work with!
Thank you, Kelvin!