BRANDING | WEB DESIGN & DEVELOPMENT | USER EXPERIENCE | COPYWRITING
Helping a group of passionate artists share their message with the world.
A PASSION PROJECT FOR OUR TEAM
We’re passionate about projects that help our community, the environment, and the world. So our founder, Kelvin Mui, was excited to volunteer us to make a new website for an emerging local group. Project RRECK is a group of retouchers, photographers, and artists who use their talents to draw attention to environmental issues that need attention. RRECK needed a website to help showcase its new works.
A CONSISTENT LOOK & FEEL FROM VARIOUS CONTRIBUTORS
Project RRECK’s site features works from various artists in differing mediums. The website would need to be able to showcase each project with equal footing while also managing to keep a consistent look and feel across all the submissions.
HOW WE OVERCAME THE CHALLENGES
Instead of using conventional square or horizontal rectangles, we used vertical rectangle thumbnails to show each image in a flyer style (which also works great for mobile viewing). We simplified the content and page layout to allow the project images to be the hero of the website. We used a subtle teal, blue and white colour scheme to not pull the eyes away from the images, again letting the images take centre stage.
BPAY'S FIRST WEBSITE REVAMP IN 6 YEARS
WHAT WE ACHIEVED FOR PROJECT RRECK
Exhibition in Germany
Thanks to the exposure from the website, the images were invited to be part of an exhibition in ArtFest in Germany.
The professional website helped attract more artists to join their cause and produce work.
SOME LOVELY FEEDBACK
Thank you for the super sleek, easy to use website that shows off our imagery! Process was butter smooth, efficient with no hassles. We just let you guys do your thing and waited for the amazing web design, We got invited to showcase our work in ArtFest in Germany!