Undoubtedly, one of the most underappreciated legal aspects of business is “Privacy Policies and Terms and Conditions.” Effective and well-written policies and conditions can save your business if an unsatisfied customer files a lawsuit against your brand. Sounds meta but highly important.
This blog article will tackle what it is, how it protects your business and how you can get it. Let’s start, shall we?
- Email address
- Phone number
- Payment details
- Address and location.
Through this agreement, business owners specify what information they need from users, how they use the information, and how they will store it safely. In short, privacy policies show users how businesses will keep their personal information private.
What are Terms and Conditions?
Terms and Conditions, on the other hand, specifies a contractual relationship between you and the user. This is the long block of text typically lazily read, where users immediately tick the “I agree to the terms and conditions” button without reading the material thoroughly. Regardless, your aim here is to clarify and discuss the conditions of use for the service you are providing to prevent legal problems in the future.
The main purpose of Privacy Policies and Terms and Conditions is to protect your business from any legal problems, should users file lawsuits against your brand. But how exactly do these help your company?
In Australia, only 6% of the population read the privacy policies applicable to them, where the main culprit lies in the way of creating the write-ups. Most of those that prefer not to read the entire document state that privacy policies and terms and conditions are often hard to understand, so they opt to ignore those altogether and blindly agree instead. This is why it is important for Australian business owners to properly write these, which will be discussed in the succeeding parts of this blog.
You most likely have to:
- Include a brief introduction
- State the effectivity date
- Governing law under your state or country
- Limitation on liabilities
- Rules of conduct
- User restrictions
- Grounds for account termination and withdrawal
What types of information are being collected?
Be sure to be as detailed as possible in listing all types of information needed to avoid misunderstanding on the users’ end. State here if you need to collect their demographic data, bank account details, and even user content. The key is to be as specific and detailed as possible:
What were the methods of collection?
Include all forms of collecting data such as contact forms, and even invisible tracking of IP addresses and location. Be sure to list all of these.
How is the data used?
List the exact motives behind collecting the users’ data. State if these will be used for improving content, for marketing purposes, or to contact previous customers. The users need to know how their personal information is being used.
Protocol for minors
State the type of content you provide. Regardless of whether your target audience includes minors below the age of 14, it is still important to make a statement on gathering information from 13-year-olds and below.
Told you it gets boring and complicated really quickly!
Long story short, best to get professionals to write them.
A good reputation goes a long way. Start your reputation on a good note by leaving a lasting impression on your prospective users. You’d be surprised with how effective a little trust and confidence goes in your favour.
Over To You
While not all businesses may not be required to create Privacy Policies, being cautious never hurts anyone, so go the extra mile and invest in creating proper Privacy Policies and Terms and Conditions to protect your business. Earn the trust and confidence of your users, and make sure to minimise your losses as early as you can. Get professionals to write it for you to save yourself the stress and hassle.
Ready to safeguard your business? Kindly book a Clarity Call, so we can get started.
Checkout our Cheatsheet as well.
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