When you go on a road trip 500kms from home, you don’t just immediately drive off, right? You take the time to plan, look at the Google Map to decide which route to take, the best time to leave the house to avoid traffic, when and where you’d go for stopovers. You do all these just to make sure you arrive at your destination as smoothly as possible. Simply put, you plan out the drive for you to arrive at your destination, the quickest and most efficient way possible.

Similarly, not having a strategy for your website can make you lose hundreds of dollars and make your business grow slower. In this blog article, we reveal 3 main reasons why you need a website strategy and how to effectively build one.

What is a website strategy?

A website strategy is a well-thought-out plan that aims to build and expand a company’s online presence and online visibility through digital and commercial strategies. This means your website has the following considered and optimised:

  1. User Experience
  2. Website copywriting
  3. Web design & development
  4. Search engine optimisation
  5. Website care & support
  6. Lead generation/ content marketing

Mainly because a website is like an anchor to your online presence. It makes sense that you would need a strategy to strengthen the website in order to strengthen your presence online. No, having a website does not mean you are done, either. Does your website consider all of the above elements? Every major company in the world utilises a website strategy in its marketing and promotional efforts, as it aids with reaching the target audience faster. Without it, you’re not achieving the best possible results.

Make your website strategy into a roadmap to success

A roadmap, on the other hand, is a handy visual representation of your company’s goals and the steps necessary to achieve them. It focuses more on the macro level, the big picture of the company’s main objectives, and the strategies they have planned out to achieve such goals. It acts as a communication tool that aids in the expression of strategic thinking—the why—behind both the objective and the strategy for achieving it.

In essence, an effective website strategy is a roadmap since website strategies typically work under the same structure as roadmaps. Without a detailed visual representation of the company’s goals and how to achieve them, a website strategy would never work.

Why do you need a website strategy via a roadmap?

So, why do you need a website strategy or a strategic roadmap for your business?

Detailed below are 3 reasons why you need a website strategy via a strategic roadmap.

  1. Get clarity and direction of your journey to success
    When you run your own business, you wear a lot of hats covering many different jobs. But you only have so many hours in a day so how do you determine which task to tackle first? It’s easy to get lost in the daily grind and putting out fires left right and center. You’re left working IN your business, not ON your business. You may feel stressed, frustrated, lost or simply overwhelmed. That is why a business roadmap is crucial. Make an actionable plan to help stay focused and on track to growing your business. Get a clear picture of what needs to be done, how to execute it and when to do it.
  2. Identify & remove roadblocks
    Roadblocks and setbacks are inevitable when running a business. How you navigate them is what makes you stay in struggle street or come out on top. Website strategy and roadmap building can raise these roadblocks and challenges earlier rather than later. The best way to handle this is to foresee them and plan out how to overcome them. Since roadmaps focus on the big picture of your company, they help identify potential roadblocks earlier in the implementation phase. This means that you, as a company, already devised a strategy to overcome all potential roadblocks that may come your way. Mindset and preparation is key.
  3. Achieve goals of the business and ideal audience faster and easier
    The longer you’ve been running your business, the easier it gets to take things for granted or get lost in the day-to-day. Do you remember why you started the business in the first place? What were your earliest goals and how have they changed? It’s common to start off thinking your business will go one way only to find it changing direction over time. Rediscover that original spark, and combine that early passion with what you’ve learned over the years. If you’re starting out, it’s crucial you understand what you are doing and why you’re doing it.Why? Your product and service is unique. You believe you can help your customers solve their problems with your offerings. A website strategy will help you communicate your offering succinctly to attract the ideal customers. Your business roadmap helps you stay on course to achieve your goals and the goals of your ideal clients. Effective business roadmaps and website strategy help you stay on track by visually explaining the steps needed to make their vision a reality.

How to make a website strategy and roadmap
A typical strategic roadmap consists of the following:

  1. Identify what your business and ideal audiences’ goals are
    Know the needs of your business and customers inside out. If you don’t, figure it out. How are you supposed to
    sell without knowing what they need?
  2. Break down all the necessary components to a successful business/ website launch
    Which of the below have you optmised? Is it working? Why or why not?

    1. User experience
      • Is your website easy to use and navigate?
      • Does it solve your audience’s problems?
      • Are you serving the right content when they need it most?
      • These can influence how your audience behave
    2. Website copywriting
    3. Web design & development
    4. Search engine optimisation
      • Can your audience find you easily and quickly?
      • With no online presence, you’re practically invisible
      • Get found easier and faster via Google search
    5. Website care & support
    6. Lead generation content marketing
      • Do you have a strategy to attract and nurture leads automatically?
  3. Get guidance on what to do and what not to do with your digital strategies
    Formulating a website strategy and roadmap can be overwhelming and quite taxing. Don’t waste time or struggle on your own. Let professionals do it to get on track right away.

Still confused? Our Roadmap Builder can help.Understandably, all of these may be too difficult to process. While there might be templates for creating roadmaps for your business, those aren’t usually personalised and tailored just for your brand. That’s why we offer you our Roadmap Builder to strategically plan out your next move, hassle, and stress-free. Whether you’re just starting
or have been doing business for a while, we can help you achieve your business goals and make your business grow.

Key Takeaways

Launching your business isn’t easy, and driving off without so much as a plan doesn’t make it any easier. Ensure you are heading in the right direction. Plan the work and then work the plan. Get the right GPS to help you navigate the world of internet marketing. If you want to get it done properly the first time, best to get professionals to help you.

We’d like to help your website strategy and strategic roadmap, so you can put your best foot forward online. Please book a Clarity Call, and we’ll talk with you about how to get started

Checkout our Cheatsheet as well.

Have questions? Book in a call


If any of this is overwhelming to you. Simply book a Clarity Call. It’s free and we promise we won’t sell you anything. Talk to a human being that actually listens to you to see if we can help you.