Building a successful website is a lot like building a house. You’ll need a great planner, architect, interior designers, landscapers, engineers and developers all working together to build a structurally sound house that looks amazing inside out. Websites are no different. In this blog article, we reveal our top 3 user interface and web design tips that boost trust and authority for your business.

Why is user interface (UI) and web design important to boost trust and authority?

Study shows 94% people trust a business based on visual appeal of their website. Great web design contributes to 75% of your business credibility. Search engines like Google, Bing and Yahoo are concentrating on rewarding websites that have great user experience. Nailing user interface and web design are 2 big parts of that puzzle. If your web design is ugly, hard to use and unprofessional, your audience will simply leave. Click bounce rate would increase. It won’t matter if the load time of your website is instant. People will still leave if they don’t like what they see, especially first-time user.

User interface and web design plays a crucial role in determining whether your audience trust and feel connected with it. It’s not just about how it looks, but also how and where it directs your audience. In order to build trust, the interface must have a clear objective to your message, your offer and easy to navigate. With the right user interface and web design, your potential customer will be able to find the information they need quickly and easily.

Some of the most successful companies in the world have been created with the help of top-notch design. Think Apple and Google. They have become household names by creating amazing minimalistic and simple websites that reflect their brand so well. They regularly update their user interface and web design trends to keep up to date, seamless and enjoyable user experience.

What is user interface (UI) design?

User interface (UI) design, is the process of designing interactive digital product interfaces, such as for computers, mobile phones, cars, TVs, software dashboards or websites. A user interface has two main goals: functionality and usability. Its principal function is to present information to your audience and enable them to use that information. A good user interface “should be transparent to your audience, effortless to use, and elegant in its simplicity.” It should be designed based on how your audience will interact with the system, and not based on how the system internally works.

User interface (UI) design in websites determines how it looks and feels. What colour palette is utilised, how big or small the call-to-action buttons are, how are links portrayed, what size should the images be, how much space is needed between each element, is there enough white space and what font the text are displayed? Are buttons rounded, should there be shadows, what kind of animations are used, and for how long should they take? Everything is considered. Good user interface design optimise how your audience interact with a website to make it easier, quicker, and more enjoyable for them.

How is user interface design different from web design?

That’s a very good question. A user experience designer creates how the framework of where your content is placed and how your website functions structurally. They map where everything each page goes and which content goes where in each page. Think of them as the architect of your house. A user Interface designer determines how the framework of your website look and feels. Think of them as the interior designer of your house. Lastly, the web designer combines both together in one package. If web design is the umbrella, then user experience and user interface design are specialties and focuses on it. Anyone who regards themselves as a web designer should be well-versed in both aspects. If not, you won’t get a visually pleasing website that increases leads, trust and authority. In fact, it’s more likely to do the opposite.

Your website represents you and your business. It is the face of your business. It should be obvious you should present the best version of it possible. However, most business owners do not know what they don’t see or know. Especially small business owners. They don’t know what their website could potentially or should look like. Hopefully, we can show how crucial it is to get this right. Many people can tell the difference between a good web design and a bad one but most people don’t notice why or how. It’s the little details that web designers consider making a good-looking website. A good web designer will create a site that is usable, memorable and is visually pleasing, while a bad designer will achieve none of these things. As a result, a few seemingly insignificant details can go a long way in how your audience perceive your site. Collectively, it affects the authority, trust and perceived credibility of your brand and business.

How do you boost trust and authority with user interface and web design?

 

  1. Consider revamping your brand identity
    • When was the last time you updated your logo, fonts and colours?
    • Did it age well? Does it look modern?
    • What does it say about your business?
    • Does it still represent your business?
    • How does your audience perceive your brand?
    • Does it still reflect your service or product?
    • Build a design strategy for brand consistency.

     

  2. Create a memorable and unforgettable first impression

    • Align your brand goals with your audience’s goals.
    • Create long-lasting impression with visual appeal.
    • Have clear hierarchy to display content clearly.
    • Use contrasting colours to differentiate sections.
    • Have clear call-to-action buttons.
    • Use meaningful & relevant imagery and videos.
    • Use high-quality image or high resolution images.
    • Engage your audience with micro animations.
    • Include enough white space to differentiate elements.

     

  3. Dictate how your audience perceive your business
    • Get to know your ideal customers and plan/ design from their perspective.
    • Use colour theory and colour psychology to dictate how they feel.
    • The easier and prettier you make it for them, the higher the conversion rate.
    • Give them more reasons to come back via eye candy or visual appeal.
    • They are more likely to come back and become loyal customers.
    • Gain more customer testimonial and reviews.
    • They are more likely to refer you to their friends and family.
    • Done wrongly, they’ll tell them to avoid you like the plague.

 

Final Takeaways

 

Study shows 94% people trust a business based on visual appeal of their website. Great web design contributes to 75% of your business credibility. Follow our top three tips: consider revamping your brand identity, create a great first and lasting impression with visual appeal and dictate how your ideal customer perceives your business. User interface and web design play a crucial role on how your business is perceived. Do it right and you will be rewarded with more leads, trust and authority. If you ignore them, you risk losing leads, trust and authority. Which one would you prefer?

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