Simplify to amplify:
BPAY

WEBSITE RESCUE & REVAMP | UX OPTIMISER | WEB DESIGN

A case study of how we helped BPAY simplify and overhauled their website to optimise the customer experience for both consumer and business users.

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The story

A HIGH PROFILE PROJECT

We were selected by the BMF advertising agency to optimise the user experience journey and web design for the BPAY website revamp project. We were honoured to be selected by one of Sydney’s best creative agencies to work on such a high profile project.

The challenge

MAKE A CHORE ENGAGING FOR ALL USERS

The core heart of this website is usability. Paying bills is something every Australian needs to do, but every person has different approaches to their bills. So, we would need to develop a highly usable site that worked for all kinds of users. Plus, for many, paying bills is a chore. How to make paying one’s bills an engaging experience? Any frustrations the user felt when trying out the new site would see them defaulting back to their previous method for paying bills. So the site experience had to be flawless. 

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The size, scope, and reach of the project required the site to be built considering accessibility for all users, including those with disabilities. This meant using high colour contrast and varied font sizes, which also limited the colour schemes we could use. So, we would need to help update and optimise the existing brand guidelines for web use. 

Our approach

HOW WE OVERCAME THE CHALLENGES

We worked hard with the client to find a colour scheme that represented the brand, within brand guidelines, that was fully AAA compliant. We also helped the client update their brand guidelines for optimal mobile and web experience. Our User Experience Optimiser service helped guide how every element of the website was laid out on the page to promote ease of use for the audience. To help keep the boring and mundane task of paying bills engaging, we implemented many custom icons and interactive elements throughout the website.

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Services used

BPAY'S FIRST WEBSITE REVAMP IN 6 YEARS

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The Results

WHAT WE ACHIEVED FOR BPAY

Targeted Messaging

We restructured the site messaging so that business and consumer users receive relevant messaging about BPAY’s products and how they can help them respectively.

Improved User Experience

We restructured the pages and content for a massively simplified website that is now much more intuitive for both consumers and businesses to use and navigate.

Kentico’s Site of the Year 2020

Our work on their website helped contribute to BPAY receiving the Kentico Site of the Year award in the Banking & Finance category.

40%

Increased traffic

37%

Increased leads

200%

Average time on site

BMF’s Testimonial

SOME LOVELY FEEDBACK

Thank you Kelvin for all your meticulous work on the user experience design for the BPAY and BPAY Group website projects. Your eye for detail is second to none. Glad you are not afraid to speak your mind or have difficult conversations especially if it is to improve the web design and user experience. Couldn’t have done it without you!

Are you ready to transform?

GET CLARITY & DIRECTION OF YOUR WEBSITE PROJECT