Redefine your identity:
BPAY Group

WEBSITE RESCUE & REVAMP | USER EXPERIENCE

How we helped the BPAY Group simplify their site for greater usability.
Revitalised brand identity and separated from BPAY to differentiate the two entities.

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The story

HELP TELL THEIR STORY

We were selected by the BMF advertising agency in Sydney to optimise the user experience journey for the BPAY Group website revamp project. We were honoured to be selected by one of Sydney’s best creative agencies to work on such a high profile project.

The challenge

KNOWING WHAT TO KEEP & WHAT TO EXCLUDE

The client wanted a clean website free of unnecessary distractions. We knew we needed to simplify their content structure to maximise the ease of use and navigation for their visitors. This required careful consideration of what to include and exclude. We worked with the client to strike the perfect balance of giving users what they want to know when they want it.

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Our approach

HOW WE OVERCAME THE CHALLENGES

We ran a series of customer and internal team research surveys to identify what they wanted and needed to see on the website. We carefully stripped everything back to only include the bare minimum necessary to achieve the goals of the website as well as BPAY Group. 

Services used

BPAY'S FIRST WEBSITE REVAMP IN 6 YEARS

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The Results

WHAT WE ACHIEVED FOR THE BPAY GROUP

Targeted Messaging

By separating the BPAY Group info from BPAY.com.au, we ensured both websites have targeted messaging and actions unique to their different audiences.

Improved User Experience

By simplifying the content structure and layout, the targeted audience can now more easily find what they need, when they need it.

Kentico’s Site of the Year 2019 - Finalist

Our work contributed to the BPAY Group receiving the Kentico Site of the Year Award for the Banking & Finance category.

220%

increase time on site

43%

Increase in traffic

42%

Increase in leads

BMF’s Testimonial

SOME LOVELY FEEDBACK

Thank you Kelvin for all your meticulous work on the user experience design for the BPAY and BPAY Group website projects. Your eye for detail is second to none. Glad you are not afraid to speak your mind or have difficult conversations especially if it is to improve the web design and user experience. Couldn’t have done it without you!

Are you ready to transform?

GET CLARITY & DIRECTION OF YOUR WEBSITE PROJECT