How Website Maintenance is Essential for Your Business And Mental Health.

The Problem

When was the last time you did software updates on your website? Is your website software still up to date, secure and optimised to work properly? You don’t have the time or don’t think it is a priority? Think again. Today, we’ll discuss why website maintenance is essential for your business and mental health.

Websites require regular maintenance to keep your website working properly, just like any software system or your car. Would your car work as well and be safe to drive if you didn’t do regular tune ups like changing oils, batteries and tyres? Are your brakes still working as they should? They may still work but not as well as they used to. Neglecting website maintenance would be the same. As time goes by, your website can become vulnerable to hackers, become glitchy or buggy and thus, drag down its performance. Your website should be bug free, always up and running, ready for your audience and presenting your business at its best. Regular website maintenance is essential for that to happen.

 

Myth #1: Websites are “Set and Forget”. 

Many business owners never check how their website is operating. You are too busy, or don’t think it’s a priority. Things can break if not maintained. That’s a fact. You are doing more harm than good by not having your website maintenance done every month. Outdated software versions can cause security risks and bugs. A buggy website causes bad user experience. Your audience loses trust and confidence in your brand and business. Or worse, your site is down or hacked. Visitors will simply leave your website and look elsewhere.

Thus, you are giving potential leads to your competitors.

How many are you losing everyday?

 

Myth #2: I can just get WordPress to ‘auto update’ everything.

There are many steps in doing proper website maintenance. In WordPress version 5.5, it introduced a feature that can automatically update WordPress Core, themes and plugins. It sounds perfect, right? Not exactly. WordPress Core is the engine of the website and generally rolls out updates first. However, theme and plugin developers need time to catch up to make their software compatible with the newly released WordPress Core version. Thus, automatically updating blindly can cause incompatible version clashing. Bugs occur and things can break. It could be one or few functions becoming buggy or worse, it can break the whole site. You need to be very careful when performing updates. Make sure you make a backup before making changes. Double check things aren’t breaking when updating software or changes. This way, you can always restore your website if things do break.

 

The Benefits & Importance that make Website Maintenance Essential

Many business owners don’t realise the importance and benefits of website maintenance.

1. Peace of mind

Get peace of mind knowing your website is up to date, secure, optimised to run at its best and always live to serve your audience.

2. Don’t leak leads to your competitors.

Your audience expects a bug free website. Keep it that way with Website Maintenance.

3. Prevention is the best cure.

Save money by doing regular tune ups instead of letting small issues become a big problem that is more costly for you and your business to fix.

Your website deserves time and effort invested into it so it can serve your audience and your business at its best. Your website’s performance and growth requires someone monitoring its health so it stays up to date, secure, high performing and running properly. You’ll stress less and be worry free as well.

Essential Maintenance Workflow

At Karasu Designs, we are WordPress experts that have been making websites for over 10 years. We love taking care of our clients’ website as we believe all websites deserve the love and care they need to perform best. We know business owners don’t have the expertise to do it themselves. If they do, they don’t have the time to do it. That’s where we come in.

  1. We’ll do a Website Health Check to see if your website is serviceable. Some websites may be so broken it needs to be rebuilt from scratch.
  2. If we can service your site, we’ll backup the website first before we begin work.
  3. We’ll clone your site onto our Premium Webhosting so you can see the speed difference by simply hopping onto our optimised WordPress cloud servers.
  4. Check the website for issues after our software updates are done.
  5. Our system keeps a record of plugin versions we update so always revert back if there are issues. And we can restore the site too if needed.
  6. Our monthly maintenance reports also include performance and security scans. We’ll harden your security and malware scans to further protect your site. If your site is ever hacked, we’ll do malware removal for free*.
  7. We’ll monitor your site uptime 24/7 and will get your site back up and running asap if it goes down.
  8. We’ll have not one, but two off-site backups of your entire site every (12, 6 or 1 hour depending on plan) for easy restore for whatever reason. If our servers go down (which rarely happens), we’ll still have a copy of your website in two other locations just to be super safe.
  9. We’ll use CDN (Content Delivery Network) technology and Premium Plugins ($150 per month if bought separately) to make your website even faster.

 

It’s More Expensive to Fix Than to Maintain

Neglect and inexperience can break the look and functionality of your website. When that happens, you have three routes you can take. One, you try and fix it yourself, risking possible further damage. Two, do nothing and hope the issue magically goes away and let little issues become a big issue later down the track. Or three, you can pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keep your web site running properly.

 

Always Use a Professional

Save time and energy for something else. Why not deal with what you know best and let us deal with what we know best? Would you try to fix your own car or get a mechanic to get it fixed? Then why try to maintain your own website if you’re not a web professional?

By securing an experienced web professional to update and maintain your site properly you are actually saving time, money and potential lost leads and visitors in the long run.

  1. Sleep better at night knowing your website is always live, ready to serve your audience.
  2. Know you’re in good hands and stress less when things do break.
  3. No need to panic if your site gets hacked as you have a professional take care of it for you.

If you’re interested in securing website maintenance for your website, schedule a call to learn which plan is right for your business.

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Nurture leads strategy for your small business to convert more clients by Karasu Designs. Based in Sydney, we nurture leads to free up your time.

10 Reasons Why Website Health Checks are important

Why are Website Health Checks important?

Regular website health checks can diagnose small problems before they become a big problem. Just like your health, you’ll go to your doctor for regular health check ups to keep up to date with your health inside out, right? You need to do the same with your website. If you do find problems with your website, you can to get them them fixed as soon as possible. Some can be bugs that break website functionality. Some may be cosmetic glitches that may deter your audience coming back. No body likes a buggy website. It makes your business and brand unprofessional and untrustworthy. Avoiding regular checks for your WordPress website can severely impact your business and brand. Don’t leak leads to your competitors.

What is a Website Health Check?

It is a series of technical tests that go through the ins and outs of your website. It tests your website against best industry practices in web design and development. A good website health check would determine where your website scores in the following categories:

  1. Conversion Optimisation
  2. Website Performance
  3. Website Security
  4. User Experience
  5. Content Format & Copy
  6. WordPress Technical
  7. Search Engine OptimisationOnline Visibility
  8. My Google Business
  9. Accessibility
  10. Legal
  11. Competitors Analysis

How does your website rank in these categories?

What is a good website health rank or score?

After the checks are done, you will get a report. It will list issues and how you can make improvements to your website. You would want to score in the green zones (80+) for as many categories possible. Doing so would make your website a very solid foundation that can serve your audience smoothly and outperform your competitors.

How do I check the health of my website?

First you need a plan. Second is time. Grab a drink and strap in. Things may get a bit dicey from here.

Below is a checklist of things you’ll need to consider testing to do a thorough diagnosis of your website.

How well you convert website visitors into leads and customers.

  • Unique Selling Proposition
  • Relevant Trust Factors
  • Testimonials & Reviews
  • Primary Call to Action
  • Secondary Call to Action
  • Lead Capture Mechanism
  • Thank You Page

Slow sites make people leave. You lose their trust very quickly.

  • Caching & Compression
  • Google Page Speed
  • CDN
  • Premium WordPress Hosting

Secure your site from unwanted malware and hackers. Protect your asset and potential client information.

  • HTTPS padlock/ SSL certification
  • CAPTCHA anti-spam & bots
  • Firewall

Websites should be flow smoothly, easy to navigate & use, visually appealing and fulfils visitor’s needs.

  • Professional Web Design
  • Professional Branding
  • Relevant Headlines & Page Copy
  • Mobile Friendly
  • Relevant use of Images & Video
  • Custom 404 Page

Copywriting that is SEO friendly and engages target audience.

  • Compelling Messaging/ Calls to Action
  • Easily Readable
  • Relevant & Captivating Headlines
  • Consistent Formatting
  • Spelling
  • Easy to Scan
  • Complete, no placeholder text (Lorem ipsum)

Go deep under the hood of your website to ensure security, stability, performance and functionality.

  • Php version
  • WordPress Security & Vulnerabilities
  • Plugins compatibility
  • Admin User Account
  • Deactivated themes
  • Google Safe Browsing
  • Discourage Search Engines Disabled
  • Theme & Plugin Editor
  • Protect wp-config.php
  • Disable Directory Access
  • Automatic Updates
  • Spam comments
  • WordPress Backups
  • WordPress Version compatibility
  • Permalinks
  • Broken Links
  • Hide WordPress version
  • Post Revision Control
  • Anti Spam
  • Timezone Settings
  • Development Site Instance (Staging)
  • Page Edit URL
  • Deactivate unused Plugins

Get found easier organically with search engines like Google, Bing & Yahoo.

  • Local Map Pack Listing
  • Accelerated Mobile Pages Enabled
  • WWW Resolve
  • Sitemap
  • Google Analytics/ Tag Manager
  • Bog/ Resource Center
  • Schema Markup
  • Sufficient Page Content
  • Keyword Ranking
  • Accessible to Search Engines
  • Meta Titles & Descriptions
  • Keywords in Image Alt Attribute

Get found locally faster and drive more traffic

  • Claimed Profile
  • Business Name
  • Address
  • Website
  • Business Hours
  • Business Description
  • Business Category
  • Photos
  • Videos
  • Reviews
  • Responses to Reviews
  • Posts
  • Question & Answers
  • Social Profiles

Alternative text for Images (ALT)

  • Captions/ transcripts for Audio & Video
  • Test Size & Readability
  • Colour Contrast
  • Descriptive Link Text

Be compliant with national and international laws, regulations and rules to protect your business

  • GDPR
  • Privacy Policy
  • Terms & Conditions
  • Cookie Policy
  • Copyright in Footer
  • WHOIS
  • Complete all above tests for your competitors (up to 2). Compare how you fare against them.
  • Find opportunities to excel or improve to outperform them.

How did your website score in all of the above? When was the last time you checked them?

image

Overwhelmed? Our Website Health Checks have got you covered.

Business owners generally don’t check their websites often. Nor do they have the time to check all of the above. But that doesn’t mean you can skip them. Would you skip taking yourself or loved ones to your GP for regular checkups? Or would you skip going to your mechanic and risk driving an unsafe car? You wouldn’t right? Same with your website. You’re kidding yourself if you tell me you want to check all of the above yourself. You have better things to do! Leave it to the us professionals. We’ll have it done in 3-5 business days. Get clarity on what needs fixing.

We’ve simplified them into 4 products for you to choose from:

  1. Website Health Check ($499)
  2. Visibility Health Check (Addon) ($499)
  3. Ultimate Health Check ($899)
  4. Competitor Comparison Add-On ($499)
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Some Useful Links for You to Get Started

It seems like you’re running a default WordPress website. Here are a few useful links to get you started:

Migration

General

Performance

Security

Email

Our Partners

Join The Community Forum

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