Getting a clear idea of your business goals and customers’ needs is a vital step in designing an experience centred around your customer’s needs. Sales skyrocket when you have a clear and focused vision for your business and what your customers want. However, getting true clarity can be tricky if you’re not asking the right questions.

In this blog article, we’ll share our tips to help you ask the right questions using what we call a Clarity Scorecard. 

Why is getting clarity on your business goals and customer needs essential?

Lack of clarity clouds your business decisions and operations. 

When you don’t know what to work on and why you get overwhelmed. You won’t know where to start or which fire to put out when. Without a clear target, business development is nearly impossible for you and your team. Go back to your roots with that mission statement of why you started your business in the first place. Business success is linked with customer service and customer satisfaction. Create a fantastic customer experience through your marketing strategy by understanding your target customer and market.

What is the Clarity Scorecard?

A Clarity Scorecard is simply a tool to help focus us on the goals and actions that will best move the business forward. Asking questions lets you gain clarity and direction on what to work on first and what can be set aside for later. This way, you can stay focused and prioritize appropriately. We ask questions about our business and ideal customers to check if we need to realign business goals with your customer’s needs. 

When we start a new business, we go in with an idea of what our customers want. But, as we work and talk to real customers, not just the ideal ones in our mind, we get new and valuable information about what our customers really want. Understanding what your clients need and value is as essential as your business goals. So, we must occasionally stop and reconsider our strategy using what we’ve learned as we go along. Suppose we started thinking the customer wants X and later discover they want Y. In that case, it doesn’t make sense to keep moving forward with a strategy designed for X, does it? 

Regularly asking clarifying questions about your purpose and goals guides you to focus on the right things and helps you avoid decisions that do not support your goals.

Clarity Scorecard

Rate the following questions on a scale of 1 to 5, where 1 is not at all and 5 is very well/confident:

  1. How well do you/the team know your purpose or business vision?
  2. How well do you/the team know your business goals for the next 6 & 12 months?
  3. How well do you know what your roadblocks are?
  4. How well do you know your ideal customers?
  5. How well do you know where they go for solutions to their problems?
  6. How well do you understand your customer’s pain points/problems they need solving?
  7. How well is your marketing plan performing?
  8. How confident are you in executing your marketing plan?
  9. How confident are you in the team that is running this marketing plan for you?

Clarity Score:

Well? How did you go? Were your scores what you expected? Or did they shock you?

If it is the latter, that’s okay. Sometimes, in dealing with daily business needs, we lose focus a bit. We just need to pause and refocus our efforts. We can ask some follow-up questions to help us clarify points that we’re not clear on. If you’re the decision-maker for your team, be sure to question yourself and your team until you are clear with your organisation’s vision, resources, and structure. When you and your team collectively focus on a clear purpose, you’ll be a force to be reckoned with.

Why do you do what you do?

  • Do you love what you do for a living?
  • If so, why?
  • If not, why not?

Example from us: To help committed businesses increase growth, authority & their ability to impact the world. Because the more we help, the faster our community grows into a better place.

What are your business goals for the next 6 & 12 months?

  • Do they help your ‘Why?”
  • Do they help you or your family?
  • Do they meet the needs of your ideal customers?

What are your roadblocks?

  • What’s stopping you?
  • Are they in your control?

Who are your ideal customers?

  • If you could replicate the best client you had, what are they like?
  • Have you learned anything new about your customer’s needs/wants?

Where do they look for solutions to their problems?

  • What problems do they need to solve?
  • Why do they need it solved?
  • How do they want or expect it to be solved?

What’s your current marketing plan to attract those clients?

  • What have you tried?
  • What’s working?
  • What’s not working?

Is it being executed correctly?

  • Do you know how to execute it?
  • If not, are you using someone else to help you?
  • Are you getting the results you’re after?


Getting clarity on your business goals and customer needs is vital for your business. Stay laser focused to increase impact in less time. Ask the above questions to get clarity faster. You may be surprised by what you find.

Download our Cheatsheet #1 to get started

Have questions? Book in a call


If any of this is overwhelming to you. Simply book a Clarity Call. It’s free and we promise we won’t sell you anything. Talk to a human being that actually listens to you to see if we can help you.